Summary: To fully demonstrate value, informational professionals must strategize and think beyond sophisticated information retrieval to insight-driven research. Mary Ellen looks at how informational professionals can change their deliverables to add high-impact value to their research results, and make themselves irreplaceable.
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Biography: Mary Ellen Bates has taken her 30+ years of experience as an information professional and now offers professional coaching services to informational professionals as well as business research and analysis to business professionals. She is a frequent speaker and writer. You can find her at BatesInfo.com, Librarian of Fortune.com, and twitter.com/mebs