Summit Afternoon Session: Securing Buy-In Through Strategic Communication

As the 2016 PLLIP Summit draws nearer, we are excited to provide additional detail about our afternoon sessions. As we have done in years past, we will be offering three unique sessions in the afternoon, each to be repeated twice, so attendees can select two of the three to learn from.

Securing Buy-In Through Strategic Communication

Do you ever feel like people outside of your department don’t understand what you do all day? Have you tried, and failed, to increase your involvement in organizational initiatives? Discovered that another department is positioning itself as the go-to resource in your areas of expertise, like competitive intelligence?

If you’d like a seat at the table, you’ll need to obtain buy-in from the decision-makers in your organization. To do that, you need to appeal to their emotions in addition to presenting rational arguments. In other words, you must convince them. Promote your value. Sell it.

For many information professionals, the thought of being a “salesperson” is foreign, uncomfortable, and perhaps even terrifying. This session will remove the fear and negative connotations surrounding the sales process and replace them with actionable steps for effectively and consistently communicating YOUR VALUE and IDEAS to others.

Specifically, you will:

  • Learn tangible, concrete methods for building relationships that increase your influence and change perceptions about you
  • Shift from “presenting” ideas to “selling” them, using a repeatable and actionable framework to get buy-in
  • Learn how to get to “yes” by overcoming objections, negative perceptions, and other obstacles

To learn more about the speaker for this session, Megan Wilroy, and other Summit speakers, read the bios here.  Register for the summit on the 2016 AALL Annual Meeting page here.

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